BUSINESS PLAN: MOBILE DATING APPLICATION — HelpMates By Birthright

Full Market Analysis is available upon request.

COMPETITIVE ANALYSIS

HelpMates By Birthright app has enormous competitive ability when it comes to both app users and owners due to the following advantages over all other existing dating sites and applications.

Table of main beneficial differences:

Benefits for HelpMates By Birthright app owners:

• – Complete lack of competition with similar existing apps on the market due to that none of them are based on such technology of calculating an ideal partner at the genetic level or have advantages that HelpMates By Birthright app provides.
• – HelpMates By Birthright app can be fully algorithmized and automated, and there is no need to collect and process a huge database to identify ideal partners.
• – Problems of loneliness and unsuccessful partnership are so serious and relevant today that at least one out of every two people seeks to find suitable partners for different purposes, but with least difficulty and as quickly as possible – HelpMates By Birthright app solves this problem 100%. Therefore, with proper advertising and promotion, this app can quickly become popular and bring its owners high profits.
• – People themselves will provide easy access to main personal information necessary for the app to function because usually they do not hide their date of birth in the same way that they hide a lot of other data about themselves.
• – With implementation of the full version of HelpMates By Birthright app the target market becomes the whole world; meaning, each inhabitant of planet Earth regardless of gender, race, nationality, age, profession, etc.
• – Problems of loneliness and search for suitable partners are international, and HelpMates By Birthright app is applicable to the entire human population, which makes it possible to release the same app in any country in the world mostly by changing only the language.
• – The technology of uncovering the structure of psyche of Homo sapiens on the basis of the Catalog of Human Population provides HelpMates By Birthright app owners and investors with great prospects for further business development. (For ex., sales of other services to HelpMates By Birthright app and other users on the basis of an individual approach to clients, which is possible only with the Catalog of Human Population – see FURTHER BUSINESS DEVELOPMENT PROSPECTS and APPENDICES).

Benefits for users:

• – HelpMates By Birthright app will be the only application in the world today that is guaranteed to allow each user to find an ideal partner/partners at the deepest archetypal (genetic) level, as quickly and easily as possible, in any number and for any purposes (creation of family, flirting and sex, friendship, business partnership, hobbies, etc.).
• – HelpMates By Birthright app users are rid of:
  • the necessity of having to decide who can become their ideal partner because HelpMates By Birthright app knows this better than they do
  • the necessity of having to wait when at last they will meet an ideally compatible person because the app will automatically calculate and find him/her much faster
  • the necessity of having to meet people who are initially incompatible
  • the need to provide a lot of data about themselves (their psychological portraits, partner’s psychological portrait, etc.), as well as the necessity to publicly display information about themselves that can be used by anyone against them because in order to uncover their ideal partners and find them – all this personal data is not needed

GENERAL DESCRIPTION

Mobile application with the working name HelpMates By Birthright will allow, first of all, immediate finding of a partner/partners/”second half” of the user: in real time and with indication of the location. This does not mean finding a more or less suitable partner/partners to spend one night or several years of life with. HelpMates By Birthright app is guaranteed to find for each user a partner/partners suitable for him/her at the deepest level – genetic. The process of matching up partners realizes the individual approach to each client at the level of penetration into his/her unconscious, which is not offered by any of the existing apps/dating site. This became possible thanks to the technology of uncovering the individual structure of psyche (“program”) of a person, created on the basis of the scientific discovery of each Homo sapiens congenital belonging to one of the 293 subtypes of this biological type at the genetic level (see APPENDICIES -> ABOUT THE SPECIAL INFO-ANALYTICAL LABORATORY—CATALOG OF HUMAN SOULS).

Thanks to the aforementioned discovery and scientific developments in the form of individual compatibility tables created on its basis, using the main criterion (date of birth in month/day/year format) HelpMates By Birthright app is guaranteed to find for each user of the app not just one potential partner, but as many as he/she wants (without taking into account gender, age, race, nationality, place of residence, etc. the approximate number of potential ideal partners for each person living on Earth is 20 million people). Availability of the abovementioned choice also give each user an opportunity to select among partners initially suitable for him/her based on the main criterion (the “soul”  or “program”) a desired partner according to secondary characteristics (see FUNCTIONS IN THE APPLICATION). And, each user decides for himself whether to spend a single night with a partner/partners found with help of HelpMates By Birthright app or stay with someone for life.

The app works as follows: wherever the user is, as soon as he/she activates HelpMates By Birthright app it immediately begins to share with him/her information about ideal partners who are nearby. (It is also possible to find ideal partners in other cities/countries around the world – see FUNCTIONS IN THE APPLICATION.) Then, users themselves decide what to do with this information: run towards each other or arrange a meeting/call and communicate that way first. (An automated decision on what to do when a potential “second half” is nearby can be set in Settings/Profile defaults.)

Category/type of ideal partnership offered in the app: Second Half. HelpMates By Birthright app finds for a user an ideal partner(s) at the genetic level for any type of relationship: from romance to business! User’s Second Half is not similar to the user, but ideally complements him/her. In addition, a partner from this category harmonizes, balances and is the best friend for the user.

The technology of computing who an ideal partner/partners is at the genetic level allows to expand the app’s functionality (and, from the very beginning). With sufficient funding (see FINANCIAL PLAN) it is possible to make an app that offers not 1 option, but 5. This way HelpMates By Birthright app will be able to find for users not only ideal candidates for romantic/family relationships, friendship, business, hobbies, travel and anything else as their ideal partners (“second half”) described above, but also for relationships from the following 4 categories:

• – SoulMates: HelpMates By Birthright app finds for a user his/her “SoulMate”; that is, “а kindred spirit” as a person (or several people), who is his “second self,” as if a mirror reflection (meaning, a person with exactly the same character, personality traits, life algorithms, preferences, aspirations, goals, etc.). SoulMates is a perfect option for all kinds of relationships: from romantic/family to business!
• – Love Buzz: HelpMates By Birthright app finds for a user a person (or people) with whom the user will fall in love “at first sight” and will love unconditionally, all the way to adoration and worship. That will allow the user to experience for himself what true love without boundaries and all-consuming passion are. Love Buzz partners are mostly relevant for short or long-term romantic/sexual relationships.
• – Worshiper: HelpMates By Birthright app finds for a user a Worshiper(s)! If currently a user is not ready to love, but wants someone to sincerely appreciate, love and even adore him/her — the app will find a person/people who are ready to do anything for the user. At the same time, a Worshiper will not demand anything in return, except for the ability to see, hear and communicate with the user. This type of partnership works for both romance and business.
• – Motivator: HelpMates By Birthright app finds for a user a person/people, communication with whom almost instantly stimulate him/her, puts him/her in a state of complete readiness for carrying out any actions, which the user is too lazy to do or doesn’t have the energy for. Such partners motivate the user to achieve goals, “move mountains” and, in parallel, the user feels superior to them. Motivator(s) is a great option for dosed short-term personal and business relations.

DETAILED DESCRIPTION OF SERVICES

Detailed descriptions of options for practical use and benefits for users, who choose the main option (to search for an ideal partner/partners from the Second Half category) or any other option in case of creation of the extended version of HelpMates By Birthright app:

1. Selection of the Second Half option:

WHO IS A SECOND HALF?

A Second Half is an ideal partner (meaning, compatible at the genetic level), who ideally complements you. This partner is not your mirror reflection – his/her character is different in many aspects, but personality traits of each Second Half go together perfectly.

WHY CHOOSE THE SECOND HALF OPTION?

Second Halves are suitable partners in anything: from romance to business! In general, the Second Half option is ideal in the following cases:

• – If you want to communicate with a person, whose basic parameters (or algorithms, on which physiology and psyche of a person function from birth) are different from yours, but who complements you harmoniously and without problems. Despite that you and your Second Half are different people, communication with him/her is very pleasant and it’s easy to achieve mutual understanding.
• – If you’re looking a lover/lovers or a spouse, who initially accepts your strengths and weaknesses. Relationship with your Second Half is very comfortable and this comfort is achieved without difficulty because the matrix of such a union is implanted by nature from birth in both partners at the genetic level. Your Second Half complement you with his/her differences, just like a lock complements a key and a key complements a lock.
• – If want to have a high degree of mutual trust with your partner(s). Relationship with your Second Half is distinguished by special trust and a feeling that a real friend is near you, and this works both ways.
• – If you’re looking for true friends, as well as ideal candidates for business partnerships, collaborations, communication by interest, etc. Your Second Halves understand you, are ready to help you in any situation and will not betray you under any circumstances.
• – If you’d like to achieve maximum synchronization in actions without having to manipulate your partner(s). Your Second Halves are not at all like you, but are very much in tune with your personal style of thinking, physiological and psychological needs, preferences, lifestyle, opinions, beliefs, etc. Such positive resonance between you and your Second Half means maximum harmony in sexual relations, nutritional preferences, emotional interactions, etc.
• – If you wish to have a person/people, communication with whom automatically (meaning, quickly and effortlessly) will put you into the state of balance, harmony, calmness and comfort.
• – If you want to have someone next to you all your life.

2. Selection of the SoulMates option:

WHO ARE SOULMATES?

A SoulMate is a person, who is exactly the same as you are! A SoulMate is like a second SELF, a mirror reflection of you by nature. His/her/their character, personality traits, life algorithms, preferences, inner motivations, aspirations, etc. are not fundamentally different from yours. Your SoulMates unquestionably accept you as you are “with all the flaws” because they have the same “flaws.”

WHY CHOOSE THE SOULMATE(S) OPTION?

SoulMates are suitable partners in anything: work, business, leisure, romantic engagements, communication, hobbies, entertainment, creativity, learning, living together, collaborating, achievement of common goals, etc. (Note: Same-sex partners from the SoulMates category may have certain problems in business and any kind of personal relationship due to presence of competitive feelings for each other.) In general, the SoulMate(s) option is ideal in the following cases:

• If you want the most easy, effective and pleasant communication all at the same time, in which you will be accepted as you are. You won’t need to strain yourself and spend your entire life trying to get to know, understanding and accept your partner either. Your SoulMate is your “mirror copy” and you understand each other perfectly.
• If you prefer a partner(s), who is similar to you on all basic parameters (or algorithms, on which physiology and psyche of a person function from birth): thinking style, physiological and psychological needs, preferences, lifestyle, etc. This includes ideal compatibility in sex and nutritional preferences, as well as similar emotional reactions and other coincidences of characters.
• If you’d like to achieve maximum synchronization in your actions with a partner with minimal effort. Your SoulMates understand your goals and needs perfectly, and shares your opinions, outlooks on life, beliefs, etc. because by nature they are the same as yours. (Some things might differ somewhat since you were brought up in different families, might have different nationalities, etc., but these differences are not fundamental.)
• If you’re looking for the best candidates for a circle of like-minded people for any purpose (including business) because by nature SoulMates share your beliefs, life philosophy, values, views, goals, and objectives.
• If it’s important to you to have honest, sincere relationships without lies; if you don’t want to manipulate, fight with or change your partner, and don’t want him/her to attempt to change you. You will not have to play roles in order to be liked, and will not need to manipulate your SoulMate(s) in order to achieve something because your SoulMate is just like you and wants the same thing as you do.
• If you want to find suitable a partner(s) for family/romantic relationships: a lover/lovers or a spouse. A relationship with a SoulMate is no less comfortable than with the Second Half, but its nature is somewhat different. Life with a SoulMate is “life as one soul” in the full sense of the word, and gets built by itself, “automatically” without special efforts from the couple. SoulMates type of relationship can last as long as the couple wishes, even a lifetime.
• If you want to find ideal mentors and successors. This is ideal for young people looking for an older mentor/teacher/coach, who can explain that what interests them in an understandable language, and who can share the life experience that they need to build a successful, happy life and make the right decisions.
• If you are a senior citizen and often feel unneeded, “thrown overboard.” Your SoulMates are people, who really do need you, your wise advice and experience.

3. Selection of the Love Buzz option:

WHO ARE LOVE BUZZ HELPMATES?

A Love Buzz HelpMate(s) is a person/people, with whom you areguaranteed to fall in love with completely at first sight, experience wild passion, feel the buzz of love all the way up to adoration and worship.

WHY CHOOSE THE LOVE BUZZ OPTION?

This option is mostly relevant for romantic/sexual relationships. In general, the Love Buzz option is ideal in the following cases:

• – If you want to feel “on your own skin” what true love is and that it really exists. Love Buzz HelpMates help you experience sincere, unconditional, unlimited love for another person, akin to adoration and worship as if of a deity.
• – If you’d like to have unprecedentedly strong, all-consuming emotions and experiences, and feel what real wild passion is. Note that in most cases this type of partnership does not lead to mutual love.
• – If you wish to experience blissfully pleasant feelings and emotions, which are capable of exceeding effects of any drugs, even heavy ones.
• – If you want to find a person or multiple people, communication with whom instantly relieves you from boredom, stagnation in life, bad mood, anguish, worries, anxiety, suffering and depression without psychotropic drugs, medications and without turning to psychologists, psychiatrists and other “soul experts.” This will save you time, money and health.
• – If you’re looking to experience unforgettable sensations with “one night stands” or in longer term romantic relationships. (Sexual attraction and passion for this type of partner is huge, there is an irresistible desire for total possession of the subject of love and lust, which do not contribute to building friendships, platonic and business relationships or a family because such passions can create certain problems.)
• – If you need to satisfy your curiosity, thirst for sensations, as well as adventures without dangerous extremes.

4. Selection of the Worshiper option:

WHO IS A WORSHIPER?

A Worshiper is a person/people, who love and appreciate you more than themselves, are ready to go “through fire and water” for you, fulfill your whims and desires just to be able to be near you and without demanding anything in return.

WHY CHOOSE THE WORSHIPER OPTION?

This option is relevant for building any type of relationships: from romantic to business. In general, Worshiper type of partnership is ideal in the following cases:

• – If you suffer from lack of love in any of its forms: starting with lack of parental love in childhood to lack of love from partners in ongoing relationships.
• – If your soul desires love, but for whatever reason currently you yourself are not ready to love. Experience unconditional love toward yourself, up to adoration and admiration, which can heal you if you were “hurt by love” or aren’t confident in your worthiness and ability to evoke love toward you in other people.
• – If you’d like a partner(s) to use for selfish goals. An adoring Worshiper is ready to do anything just to be near you and without demanding anything in return. For this reason, you can get anything you want from him/her: help, financial support, patronage, protection, and so on without having to manipulate him/her.
• – If you’d like to meet a person/people, on whom there will be no need to cast any spells because your Worshiper(s) is initially programmed by nature to love, adore and praise you.
• – If you want to have a Worshiper(s) near you for any period of time. This partner(s) will be with you until you yourself choose to break the connection(s).

5. Selection of the Motivator option:

WHO IS A MOTIVATOR?

A Motivator(s) is a person/people, who stimulates and motivates you through irritation. Limited communication with such partners helps you act, achieve your goals, as well as experience the feeling of superiority.

WHY CHOOSE THE MOTIVATOR OPTION?

This option is great for any dosed short-term relationships: from romantic to business. In general, Motivator type of partnership is ideal in the following cases:

• – If you are tired from life, have a low energy level and, most importantly, lack motivation to achieve vital goals and solve pressing problems. Simple presence of your Motivator next to you will make you act, do things, “move mountains,” achieve something, and move forward.
• – If you want motivation to accomplish small or even very large scale goals. Communication with a Motivator(s) will almost instantly stimulate you, put you in a state of complete readiness for carrying out any actions that you want to do, but don’t have the energy for or are simply too lazy to do.
• – If you want a stimulating partner for sex, friendship, learning or even business with limited, dosed communication/interactions by your choice and have the option to exit this relationship at any time. Motivators are very strong irritants and contacts with them on an ongoing basis (for ex., in situations of family or business relations) are not recommended.
• – If you want to know with whom to avoid building long-term relationships or communicating without time limits. A Motivator affects through irritation and if you communicate too long, or are in a situation when you can’t afford to take a break from this person — he/she will literally “drive you up the walls,” which can end badly for both of you because you might react very aggressively to this stimulus.
• – If you want to feel superior to another person. This type of partner motivates you to act through irritation and, at the same time, makes you want to patronize, protect him/her.

VERSIONS / OPTIONS

There are several options for creating and launching the HelpMates By Birthright application:

1. Create and release only one version of the HelpMates By Birthright app with a single option – “Find my Second Half” (see DETAILED DESCRIPTION OF SERVICES in the previous section).
2. Create and release the first version of HelpMates By Birthright app (see 1 above), and subsequently create and release the remaining 4 options (SoulMates, Love Buzz, Worshiper and Motivator) in future versions.
3. Create and release HelpMates By Birthright app with all 5 options at once (Second Half, SoulMates, Love Buzz, Worshiper and Motivator).
4. Simultaneously create and release 5 separate applications: HelpMates By Birthright – Second Half, HelpMates By Birthright – SoulMates, HelpMates By Birthright – Love Buzz, HelpMates By Birthright – Worshiper, and HelpMates By Birthright – Motivator.

Selection of one of these variants depends on the decision on how to monetize the application (see FINANCIAL PLAN -> MONETIZATION).

DESCRIPTION OF THE PROCESS

1. A user downloads HelpMates By Birthright app from one of the online app stores and installs it on his device.
2. The user opens the app and logs in.
3. Then, the program prompts the user to enter only the day, month and year of his birth as required personal data (since HelpMates By Birthright app does not require any other information for the initial sorting of the database of all users and searching for a partner for each of them).
4. For additional sorting of the database in order for the app to select the most suitable partners, the program prompts the user to enter optional additional data (gender, sexual orientation, interests, etc. – see FUNCTIONS IN THE APPLICATION below) in Settings/Profile. (However, all this additional data is not needed by HelpMates By Birthright app to search for “second halves,” which allows each user to keep his personal data to himself and share it only with whom he wants.)
5. Then, HelpMates By Birthright app will automatically calculate which partner is needed for each specific user (using required primary and, if necessary, optional input data, depending on each user’s settings).
6. Each time the user will open HelpMates By Birthright app it will report to him when there are other users who are ideal partners for him nearby and show their location on a map (no matter if they are in the same city or on another continent – see FUNCTIONS IN THE APPLICATION).
7. If both potential ideal partners indicate that they are interested in each other, then HelpMates By Birthright app immediately offers both parties to “Meet Now” and displays a physical path to each other on a map (for example, using a service like Google Maps).
8. In addition to the “Meet Now” option, potential couples (meaning, any two people who indicated that they are interested in one another) also have other options: they can exchange personal messages/chat within HelpMates By Birthright app or exchange phone numbers.

TECHNICAL AND OTHER DETAILS

Initially HelpMates By Birthright app can be made available in the following languages:

• – English
• – Russian

In the future, it is possible to release HelpMates By Birthright app in other languages ​​(for ex., in Chinese). With sufficient funding, the app can be launched in 3 or more languages simultaneously ​​(see FURTHER BUSINESS DEVELOPMENT PROSPECTS -> ENTERING OTHER MARKETS).

Mobile apps will be developed for 2 main operating systems:

• – iOS (19% of the mobile device market)
• – Android (80% of the mobile device market)

It is possible to create an app that will work only on iOS or only on Android. This will save on development, but will cut off users of one of the operating systems. An app for both operating systems will cost more, but will provide 99% coverage of the mobile audience.

Service will be supported on the following platforms:

• – Android Smartphone
• – Android Tablet
• – Apple iPhone
• – Apple iPad

In the future, other platforms might be supported as well (see FURTHER BUSINESS DEVELOPMENT PROSPECTS).

During app development it is also necessary to take into account the factors of largest possible number of screen size versions.

HelpMates By Birthright app uses geolocation.

Suggested version of HelpMates By Birthright app should use location-based data of users. Access to the GPS of a mobile device allows automatic determination of user’s location and its transmittance.

Synchronization with maps allows the app to show the location and automatically display directions on the navigator. (For ex., like Yandex.Taxi synchronizes applications for the driver and the passenger, so that each of them can see the location of the other.)

At the same time, depending on the amount of funding to create the app, the option “Get directions to each other” in the manner of Google Maps can be included or not (see DESCRIPTION OF THE PROCESS).

Protection from fraudsters

With implementation of an option in HelpMates By Birthright app, such as, for ex., ability to present official identification (ID) during registration (which has long been practiced by Internet resources), each user gets additional protection from fraudsters.

At the same time, depending on the amount of funding for creation of the app, this function can be included or not.

Application development options

It is necessary to choose how to make the app:

• – If “from scratch,” then it is necessary to choose one of the development methods and an appropriate programmer(s) on the basis of this choice:
  • native (the app gets written specifically for iOS and for Android, taking into account the architecture of each OS, i.e. essentially 2 apps are made)
  • cross-platform (there are downsides – consultation with a programmer is needed)
• – It is possible to buy/order an already made program with the necessary basic/standard functions as a template from any company that makes mobile apps and add necessary functionality. $?
• – It is possible to buy any dating company that has a mobile app and add necessary functionality (this may be interesting in conjunction with the next item below). $?

Database and analysis

The main sorting of the entire database is based on a single criterion (date of birth), but with the obligatory consideration for leap years and common years. (This eliminates the complexity and unnecessary costs of both creation of this app and storing a huge database). Based on the abovementioned (primary) sorting and programmed data from the tables in the form of numbers related to different types of compatibility (Second Half, SoulMates, Love Buzz, Worshiper or Motivator) – the program automatically sorts and selects potential partners for each user (see COPYRIGHT AND PATENTS below and ORGANIZATIONAL PLAN -> TIME ESTIMATES -> SCIENTIFIC DEVELOPMENTS).

Initial database

It is necessary to resolve the matter of where to find suitable pairs for initial users at the very first stage when there are not so many users yet. Consequently, it is necessary to find a way to ensure the main function of the app — finding the right people — immediately upon entering the market. This problem can be solved in one of the following ways:

• – Sign a contract with a dating firm (with the condition that, for ex., their clients will be the first to get access to HelpMates By Birthright app or something like that if they sign them up before the app is released).
• – Free HelpMates By Birthright app testing (or, for ex., free access to HelpMates By Birthright app in exchange for testing assistance before entering the market) for a certain number of users. (This option should be considered together with the monetization plan – see FINANCIAL PLAN -> MONETIZATION).
• – Another option is to buy some dating company(s) with their database. $?
• – Other?

FUNCTIONS IN THE APPLICATION

Registration/Authorization

Logging into a commercial app using a combination of login/password is not particularly relevant today: users do not like to memorize/store extra codes. The best way is authorization through an account on a social network or via phone number. Popular option is authorization through Google, VKontakte and Facebook. Note that the more authentication methods are implemented – the more expensive the app. $?

Online Payments

$?

User’s Administrative Panel: Settings/Profile

Required user input data:

1. Day, month and year of birth [Drop-down list
   allowing a user to select one of several pre-defined values.]

Optional/secondary user input data:

1. Avatar/photo
2. Gender [A list allowing selection from
   Man, Woman, Trans*]
3. Sexual orientation [A list allowing to
   choose from Heterosexual, Homosexual, Bisexual]
4. Location [Drop-down list allowing user to
   select one of several pre-defined values.]
5. Height [Drop-down list allowing user to
   select one of several pre-defined values.]
6. Weight [Drop-down list allowing user to
   select one of several pre-defined values.]
7. Hair color [Drop-down list allowing user
   to select one of several pre-defined values.]
8. Eye color [Drop-down list allowing user
   to select one of several pre-defined values.]
9. Profession [Drop-down list allowing user
   to select one of several pre-defined values.]
10. Nationality [Drop-down list allowing user
    to select one of several pre-defined values.]
11. Race [Drop-down list allowing user to
    select one of several pre-defined values.]
12. Objective [Drop-down list allowing user
    to select one of several pre-defined values.]
13. Interests [Drop-down list allowing user
    to select one of several pre-defined values.]
14. Hobbies [Drop-down list allowing user to
    select one of several pre-defined values.]
15. Marital status [Drop-down list allowing user
    to select one of several pre-defined values.]
16. Children [Drop-down list allowing user to
    select one of several pre-defined values.]
17. Level of education [Drop-down list
    allowing user to select one of several pre-defined values.]
18. Financial status [Drop-down list allowing
    user to select one of several pre-defined values.]
19. Space for text about anything.
20. ?

Under Settings a user will also be able to record his/her preferences in a partner for all of the above.

All input parameters listed above are optional because they are suggested entries only in case a user wants the app to do a broader, more accurate search for them. The matter of which options to provide must be discussed with a Marketer. Also, the number of options depends on funding, as all of them need to be coded, tested, etc.

Displaying potential partners

Automation of database sorting (see TECHNICAL & OTHER DETAILS -> Database and analysis).

Map and display of potential partners on it (possibly, indicating their age because the program can automatically calculate the age based on the main criterion).

Options for finding users in other cities/countries/continents

GPS coverage: user’s location is automatically determined using geolocation. The app can be created to search for people:

• – only within a specific radius (within a city/country/continent according to user’s location)
• – around the world (Larger coverage area for each user is likely to increase the popularity of HelpMates By Birthright app because (1) not everyone lives in big cities, (2) a certain number of potential clients want to find someone (a partner for life as well as friends) not where they live, and (3) a user can plan on moving/traveling and want to find suitable people not where he/she is right now.)

The ability to specify the location of potential partners can be created as a free or paid function in HelpMates By Birthright app. This decision depends on the choice of the way to monetize the app (see FINANCIAL PLAN -> MONETIZATION).

For ex., there can be a Find Partners option with a drop-down list allowing a user to make a choice:

• – within my city
• – within <select number> miles
• – within my country
• – on my continent
• – in <enter city/country/continent>
• – worldwide

Contacts and private messaging system/chat

Images gallery

A pop-up window asking a user to rate and leave feedback

A separate window for each online store is required.

Feedback

Contact with user

Automatic sending of sms or push notifications. (Push-notifications is an effective marketing tool, using which it is possible to inform a user about a promotion, remind about the app if he/she hasn’t used it in a while, and also analyze performance.)

COPYRIGHT AND PATENTS

Intellectual property rights for tables needed to create an algorithm for HelpMates By Birthright app and any other scientific developments related to the Catalog of Human Population belong to the Special Scientific Info-Analytical Laboratory—Catalog of Human Souls (California, USA).

Licenses to use the abovementioned scientific developments are not required due that Olga Skorbatyuk and Kate Bazilevsky, who are part of this laboratory’s staff, will be partial HelpMates By Birthright app owners and direct project participants (see PRODUCTION PLAN -> PERSONNEL).

Patent filling for this software product (HelpMates By Birthright mobile application), which uses the abovementioned scientific developments is planned in the USA after the product is created, before its release to the market (see ORGANIZATIONAL PLAN). This approach to patenting mobile applications is standard.

[Note: “Obtaining a patent in the US does not guarantee international protection of your intellectual property—USPTO patents are only effective in the US. There is no “international patent” that will protect an invention all over the world. A separate patent must be filed in each country where the patent owner seeks protection. Fortunately, WIPO offers a Patent Cooperation Treaty (PCT) application, which simplifies the application process and allows one application to be filed for patent protection in multiple countries.” https://www.wipo.int/pct/en/faqs/faqs.html]

After analyzing the current state of the market it becomes obvious that it is pointless to enter the business of mobile applications without marketing.

PROJECT AUDIENCE

• – Target market for initial versions of HelpMates By Birthright app: Russian and English speaking users of mobile apps on smartphones and tablets with iOS or Android operating systems around the world, wherever the app will be available for download. (In the future, the app can be translated into other languages ​​- see FURTHER BUSINESS DEVELOPMENT PROSPECTS.)
• – Companies wishing to advertise their products and services within HelpMates By Birthright app.
• – Thanks to the technology underlying the basis of functioning of HelpMates By Birthright app and capable of calculating compatibility for the entire human population – with implementation of the full version of the app in different languages, the potential target market of HelpMates By Birthright app becomes all inhabitants of planet Earth, regardless of race, nationality, gender, country of residence, social layer level of education and financial state, etc. And, even regardless of marital status because 90% of the population lives with unsuitable partners. Also, in addition to a spouse, each person wants to have real friends and business companions, on whom they can rely, pleasant acquaintances, people whom they love and who sincerely, unselfishly love them, etc. HelpMates By Birthright app will be able to offer such people.

SALES CHANNELS

• – Online app store Apple AppStore
• – Online store Google Play
• – Other largest online app stores at the time the app is ready for release. Currently:
  • online app stores in English and Russian languages, if any, in Chinese and other markets because, for ex., Google Play is not available in China
  • Amazon App Store
  • SlideME
  • 1Mobile Market
  • Samsung Galaxy Apps
  • Mobile9
  • Opera Mobile Store
  • Mobango
  • F-droid
  • GetJar
  • Mobogenie
  • Aptoide
  • Uptodown
  • APKUpdater
  • etc.

LIST OF WORKS WITH A MARKETER

• – Application name: working title HelpMates By Birthright (other options: PsyDNA Match or PIF – PARTNERS: INSTANT & FOREVER). The name HelpMates by Birthright was chosen for creation of the prototype (see justification here). The name can be changed to any other that is more appropriate in terms of presentation, promotion and monetization.

• – Creation of a description of the app in order to present the product on pages in online stores (including text, images, screenshots of the app, short videos, etc.).

• – Teasers on YouTube, etc. prior to release of the app.

• – Design of pop-up windows in the app with a request to rate and leave feedback.

• – Website/landing page promotion and SEO.

• – Release of a press release on the day the application is released.

• – Development of “virality” (for example, thanks to recommendations among friends and acquaintances, on the Internet, etc.).

• Choosing, hiring and working with a company specializing in online marketing, including CPI (Cost Per Install – price to install the app), CPA (Cost Per Action – price for some action, for ex. Cost Per Sale), etc. (For ex., one of the largest networks is ADMITAD.)

• – Promotion and advertising on social networks.

• – Offers to companies wishing to advertise within HelpMates By Birthright app.

• – Influencers: proposals to blog and news portal owners to post a simple post or a review. (The price of such a promotional post can reach several thousand dollars.)

• – Paid and free mobile app reviews on 148Apps.com, AppAdvice, AppStorm, Feed My App, etc.;

• – Paid advertising on major YouTube channels related to the topic.

• – Organization of advertising campaign in online stores Google Play and Apple AppStore.

• – Advertising in the form of displays in major cities + QR code.

• – Radio/TV advertising.

• – Etc.

CLIENT DATABASE

Growing popularity of HelpMates By Birthright app will automatically provide an opportunity to gather client’s information into a new database, which gives additional opportunities in marketing and monetization of the app, as well as great prospects in terms of further business development in line with other projects based on scientific research carried out by the Special Scientific Info-Analytical Laboratory—Catalog of Human Souls (see FURTHER BUSINESS DEVELOPMENT PROSPECTS-> MONETIZATION OF HELPMATES BY BIRTHRIGHT APP’S DATABASE & BIG DATA).

The team needs to go through the following steps directly related to production and support of HelpMates By Birthright mobile app:

1. Selection of a team; review of non-disclosure and other agreements, as well as contract signing.
2. Finding investors.
3. Discussion of the business plan and unresolved matters by the team.
4. Development of Technical Specifications document for the programmer (a document describing a specific task with a clearly defined number of functions, interface requirements, use cases, etc.) for programmers.
5. Creation of HelpMates By Birthright app for iOS and Android operating systems.
6. Testing.
7. Applying for a patent for the HelpMates By Birthright application.
8. Website/landing page creation.
9. Preparation of an advertising campaign.
10. Release of the app at least in Google Play and Apple App Store.
11. Development of a marketing strategy to attract new clients.
12. Technical support.

REQUIRED TECHNICAL & OTHER RESOURCES

The following resources are required in order to create any version of HelpMates By Birthright app:

• – Scientific developments in the form of compatibility tables from Olga Skorbatyuk and Kate Bazilevsky as the basis of app’s functionality (see ORGANIZATIONAL PLAN -> TIME ESTIMATES -> SCIENTIFIC DEVELOPMENTS).

• – Personnel (see PERSONNEL).

• – Server. Options:
  • Owned
  • Hosted

• – Resources to secure data storage.

• – Database (see PRODUCTS/SERVICES -> TECHNICAL & OTHER DETAILS).

• – Resources/programs for coding.

PREMISES / OFFICE

At this stage there is no need to rent an office because work will be done remotely, regardless of the location of project participants.

Another matter is: where will the server be located?

PERSONNEL

HelpMates By Birthright project requires participants with high qualifications and experience in relevant areas.

Founder & CEO

Olga Skorbatyuk

Professional psychologist; one of the developers of the Catalog of Human Population and founders of Non-Traditional Psychoanalysis. Author and co-author of over 300 non-fiction books and scientific articles published in 2 languages. Has 16 years of experience (2004–2020) in the field of scientific research and innovations related to the Catalog of Human Population, and 6 years of experience (2014–2020) as Senior Analyst at the Special Scientific Info-Analytical Laboratory—Catalog of Human Souls (until 2011 this laboratory was called Totems).

Resume: https://www.linkedin.com/in/olgavskorbatyuk/ | https://www.researchgate.net/profile/Olga_Skorbatyuk

Affiliations: Special Scientific Info-Analytical Laboratory—Catalog of Human Souls | Human Population Academy | https://www.humanpopulationacademy.org/breakthrough-discovery/

Co-Founder & COO

Kate Bazilevsky

Founder and director of the Human Population Academy (2011-2020), analyst at the Special Scientific Info-Analytical Laboratory—Catalog of Human Souls (2015-2020). In 2012 founded a publishing company (HPA Press). Author, co-author and translator of books and articles about the Catalog of Human Population. Holds a degree in business and psychology [Bachelor of Science (MIS major/Psychology minor), Bentley University, 1998-2005; Transpersonal Psychology Program, Sofia University, 2005-2006] and has 10 years of experience with the above laboratory, as well as 14 years of experience in computer software development environments.

Resume: https://www.linkedin.com/in/katebazilevsky/  | https://www.researchgate.net/profile/Kate_Bazilevsky3

Affiliations: Human Population Academy | Special Scientific Info-Analytical Laboratory—Catalog of Human Souls | https://www.humanpopulationacademy.org/breakthrough-discovery/

Co-Founder & CTO

CTO shall fulfill standard CTO position duties. Need resumes.

Business Development Executive

An experienced Business Development Executive is needed.

Programmer/Programmers

Possibly 2 programmers are needed (for ex., one to develop on iOS and the other on Android), one of whom can also perform functions of a Technical Support Officer (see below), if possible. Need resumes.

Marketer/Marketers

An experienced marketer (or marketers) is needed; must understand how to advertise, promote, identify interests, predict, preferably design (of the interface and not only even though it is planned to include services of a UI/UX designer on as needed basis), etc. Need resumes.

Technical Support Officer

Tasks include administration and support of the project after entering the market. Need resumes.

CFO, Sales Manager, Other

Co-Founders will share CFO’s, as well as Sales Manager’s duties and all other responsibilities as may be necessary to accomplish the objectives until proper hires are made. Specifics of each individual Co-Founder’s and joint undertakings and responsibilities will be outlined in separate documents.

ORGANIZATION TYPE

In order to legalize, protect interests of all parties and streamline work related to creation and sales of HelpMates By Birthright app, it is necessary to register a company because:

• – If the application is paid or uses in-app purchases, then money from, for ex., Apple Store, etc. has to be withdrawn to an account of a legal entity. It cannot be done without a company account/firm/organization; therefore, such an account in the Apple Store is a necessity because it will simply not be possible to withdraw money to an individual’s account.
• – Name of a company (not name of any one individual) should be displayed in stores under HelpMates By Birthright app.
• – An official organization is required to distribute profits according to legal laws.

Country of registration:

• – Organization of an LLC in California, USA (it is necessary to take into account that the obligatory annual tax to the state of California for a registered LLC is $800, even with $0 income).

IMPLEMENTATION PLAN

1. Select “missing members” of the team.
2. Find investors.
3. Register an organization.
4. Team discussion of the Business Plan (the plan must be completed with all the main and necessary points/details, which requires participation of the entire team).
5. Development and testing of HelpMates By Birthright app, identification and correction of bugs.
6. File Patent pending status for the app.
7. Sign contracts with Apple AppStore, GooglePlay, etc.
8. Publish the app in Apple AppStore, GooglePlay, etc.
9. Start of sales and technical support.

TIME ESTIMATES

SCIENTIFIC DEVELOPMENTS

Time estimates for availability of scientific developments from O. Skorbatyuk and K. Bazilevsky, researchers at the Special Scientific Info-Analytical Laboratory—Catalog of Human Souls:

• – It will take 1 week to prepare tables required for creation and algorithmization of HelpMates By Birthright app Version 1 (Second Half).
• – It will take approximately 1 month to prepare tables required for creation and algorithmization of the remaining 4 versions of HelpMates By Birthright app (or 4 types of the ideal partnership: SoulMates, Love Buzz, Worshiper and Motivator).

CREATION & TESTING OF THE APPLICATION

1. Resolution of technical and functional matters related to development – ~ 2 weeks.

2. Prototype creation and interface design (see working screen mockups under EXECUTIVE SUMMARY) – ~ 2 weeks.

3. Coding of the app – ~? months.

4. Development of a server that is capable of processing millions of requests (the architecture should be put in place immediately because the load will grow) – ~? weeks.

5. Testing and correction of bugs in the program – ~ 3 weeks.

EXPENSES

Financial means are required for the following:

Bureaucratic matters and paperwork filing:

• – Registration of a company (see ORGANIZATIONAL PLAN -> ORGANIZATION TYPE) – $?

• – Attorney services (contracts, patents, etc.) – $?

• – Patenting HelpMates By Birthright app – ~ $1,000 (Patent pending); ~ $8,000 – $15,000+ (Patent) one year after filing

• – Accounts in online app stores – from $50 per year

Purchase of necessary equipment:

• – Server (if owned) – $?

Price lists from possible suppliers: ?

• – Computers for project participants (as needed) – $?

Purchase of services:

• – Server hosting for the app and website/landing page (if server is NOT owned) – starting $5 per month

• – Geolocation services, maps, etc. – $?

Price lists from possible suppliers:?

• – Server support service (if owned) – $?

(This can be part of the duties and, therefore, costs to employ a Technical Support Officer – see Staff Salaries below.)

Purchase of licensed software:

• – Programs required for the server (if owned) – $?
• – Programs needed for the programmer to develop the app – $?
• – Necessary programs for computers of project participants (as needed) – $?

Staff salaries:

Programmer/programmers – $?

(In order to minimize costs, upon finding a suitable programmer, instead of salary in a contract it is possible to offer him/her a certain % of the profits from HelpMates By Birthright app.)

• – Coding and technical part of application development
• – Website/landing page creation
• – Making changes and expanding functionality of the app and website
• – Working with the team and consulting on the project at all stages.

Marketer/marketers – $?

• – Marketing (see MARKETING PLAN -> LIST OF WORKS WITH A MARKETER)
• – Working with the team, advising on design and the project as a whole at all stages.

Technical Support Officer— $?

(Could this be combined with services of a programmer?)

• – Installation and support of the server (if owned)
• – Administration and support of the project after entering the market.

Advertising expenses – $?

Annual tax payments by the organization – $?

Structure of tax deductions (see ORGANIZATIONAL PLAN -> ORGANIZATION TYPE): ?

MONETIZATION

In order to make a profit from the release of HelpMates By Birthright application, it is important to know all the obvious and non-obvious ways to monetize it and use the most efficient ones. The monetization plan will be developed and implemented in the app prior to the release. The following methods of monetization can be combined – it is not necessary to use only one.

Income can be assured by the following business models:

Paid application (without ads)

In this case, a payment is required in order to gain access to the app. The price can be anywhere from $0.99 to $999.99. The key to success is the ability to present the app’s functionality in a favorable light in order to interest the buyer from the very beginning; in other words, it literally must be an offer that cannot be refused. (An example of a successful app where this business model is used is Calendar 5, estimated by the developer at $4.99. The program is positioned as a smart calendar for corporate tasks and important events. The authors of the app are able to convince users that Calendar 5 is better, than the Android’s calendar that comes with the OS.)

Free with ads placed by companies within the HelpMates By Birthright app

This method allows for monetization of the app not at the expense of users, but at the expense of advertisers and is one of the most common ways to earn income from a program. There are no restrictions on downloading. The goal is to get as many users as possible. Then, data on their behavior is analyzed and made available to advertisers willing to pay for ads. A popular app can quickly collect user data (although many users are annoyed by ads), which can be useful to many advertisers. (Facebook’s mobile app is an ideal example of use of such a model. Users don’t pay anything to the social network, but Facebook collects huge amounts of data about its users, and then displays targeted ads.)

This model of monetization can be very beneficial in terms of further development in line with income from targeted advertising, monetization of BIG DATA in various ways, etc. (see FURTHER BUSINESS DEVELOPMENT PROSPECTS and APPENDICES). In addition, with the help of additional scientific developments of the Special Scientific Info-Analytical Laboratory—Catalog of Human Souls it is possible to advertise to HelpMates By Birthright app users based on an individual approach to each client and, based on client’s belonging to one of the 293 subtypes, automatically determine what specific products/services/offers they are interested in and “under what sauce” to offer this to them (see APPENDICES -> PRACTICALLY APPLICABLE SCIENTIFIC DEVELOPMENTS).

Purchases in the app (or Freemium) 5/14/2020 – The team is leaning towards this method of monetization in the 1st version.

The premise of the model is to attract people to the app by providing a set of basic functions. Over time, some users want more and begin to buy additional features. Here the main thing is to gain a large number of users and interest them in the app for a long time. (A good example is the game Angry Birds. Rovio provides the app for free, but some features are hidden until a payment is made – this includes additional levels, additional birds’ abilities, etc.) This can be combined this with the use of the advertising model mentioned above.

Examples of possible paid functionality in HelpMates By Birthright app:

• – HelpMates By Birthright app that includes all 5 options (Second Half, SoulMates, Love Buzz, Worshiper and Motivator) can offer, for ex., 1 type of partnership for free, and the remaining 4 types – for a fee as additional functionality (see PRODUCTS/SERVICES -> VERSIONS OPTIONS).
• – The ability to specify the location of potential partners can be created as a paid function in HelpMates By Birthright app(see PRODUCTS/SERVICES -> FUNCTIONS IN THE APPLICATION). For ex., there can be a Find Partners option, which allows the user to make a choice:
  • within my city (free)
  • within <select number> miles (paid)
  • within my country (paid)
  • on my continent (paid)
  • in <enter city/country/continent> (paid)
  • worldwide (paid)
• – The ability to set the number of potential partners can be created as a paid function in HelpMates By Birthright app. For ex., there can be an option Number of Potential Partners, allowing a user to make a choice:
  • 10 partners (free)
  • 30 partners (paid)
  • 60 partners (paid)
  • 100 partners (paid)
  • Unlimited number of partners (paid)

Purchases of goods in the app

Apps monetized under this model sell goods – virtual or real. It can be clothes, accessories – real things that users need. It can also be virtual goods, such as characters, services, etc. (An example is the MeetMe program, which is a social app with the ability to purchase certain goods and services. For ex., in order to increase the visibility of his profile, a user needs to pay a certain amount.) Usually, app catalogs take part of their income from the sale of virtual (but not real) goods purchased within the program. The authorities of the United States and the European Union have obligated Google and Apple to specify more details about products from the catalog in apps for better protection of users. However, studies show that the number of mobile purchases in 2018 increased by 78%, and in a few years can be equal to the turnover in the desktop sales market. This can be combined this with the use of any model.

Goods and services (including consulting of any kind) of the Special Scientific Info-Analytical Laboratory—Catalog of Human Souls and the Human Population Academy (see FURTHER BUSINESS DEVELOPMENT PROSPECTS -> SALES OF ADDITIONAL GOODS & SERVICES) can be sold, for ex., within HelpMates By Birthright app in the form of goods in the app or additional paid options.

Ex.: HelpMates By Birthright app finds a partner for free, and if the user wants, he/she can also buy information from the Catalog of Human Population on how to manipulate this person.

Profit from the above-mentioned materials made through HelpMates By Birthright app (of which all project owners and investors in HelpMates By Birthright app will get a %) – this can be very interesting to investors because these products and services are not cheap, plus this will help get the investments back and start making a profit even quicker.

Subscriptions (users pay a monthly fee to access some features or content)

Usually, this relates to user access to the content, and not to program functions. Usually a subscription involves getting some amount of content for free. If the user wants to get more, he/she needs to pay, and usually it is for full access for a certain time period, after which it is usually extended automatically, if the user does not specify a different method. (Umano is a good example of use of such a business model. The program gives users access to limited news podcasts free of charge. If a user wants to get unlimited access to service materials, then the user can pay for a subscription.)

ANNUAL EXPENSES

Available upon request.

APPROXIMATE BALANCE FOR THE FIRST YEAR

Available upon request.

MOVEMENT OF FINANCIAL ASSETS

FINANCIAL INVESTMENTS

Financial investments are required to implement HelpMates By Birthright app.

• – A financial investment of approximately $150,000 excluding marketing is required (see expenses and income information above).
• – There can be several investors (for ex, one invests in development, another in marketing, etc.), and there can may be different investors at different stages of the project (for example, investment in the first basic stage of marketing, then investment in advertising on TV, etc).
• – An investor(s) is offered a %.

DISTRIBUTION OF PROFITS

Net income from HelpMates By Birthright app (i.e., after expenses – see FINANCIAL PLAN -> EXPENSES) is distributed as follows:

• – Investors:
  • Investor 1 – %
  • Investor 2 – %

• – Re-investments -?%

It is possible to re-invest a certain % of profit from HelpMates By Birthright app into further development of business (see FURTHER BUSINESS DEVELOPMENT PROSPECTS).

• – HelpMates By Birthright appowners [Indicated %s are after expenses (see above), obligations to investors and re-investments according to %s specified above are paid.]:
  • Olga Skorbatyuk – %
  • Kate Bazilevsky – %
  • CTO – %

POSSIBLE RISKS & METHODS FOR ELIMINATION

Available upon request.

EXIT STRATEGY

On the part of the Special Scientific Info-Analytical Laboratory—Catalog of Human Souls in the face of Olga Skorbatyuk and Kate Bazilevsky (developers of tables necessary to create an algorithm for any one of HelpMates By Birthright app versions) some scientific developments can be proposed as an exit strategy (with preservation of authorship by the laboratory). Details will be discussed with interested investors separately. Tables for creation of algorithms for mobile applications like HelpMates By Birthright are not included in these materials.

ENTERING OTHER MARKETS

• – The app can be translated into other languages ​​and presented in largest online app stores in different countries. After creating HelpMates By Birthright app in English and Russian, it is suggested to duplicate it in Chinese, first of all, since there is a huge audience in China (also, inhabitants of other countries of the Far Eastern region, for example, the Japanese understand hieroglyphics), and also because about 50% of all Android and iOS app installs in 2018 occurred in China.

• – If it ever makes sense, HelpMates By Birthright app can also be developed on other operating systems: Windows and BlackBerry. (In 2018, Android and iOS occupied 99.9% of the operating system market for mobile devices. Consequently, currently it makes no sense to create apps for other OS.)

• – In the case of HelpMates By Birthright app’s popularity, it is also possible to create separate “daughter” apps or additional options in the already existing based on scientific developments of Scientific Info-Analytical Laboratory—Catalog of Human Soul (see APPENDICES). The point is that each user will be offered real working (tested on more than 3,000 people of different races, nationalities, gender, ages, etc. for over 25 years) recipes from the Catalog of Human Population (based on programs and manipulation modes) and this will help enter other markets besides the dating market (for ex., nutrition, design, entertainment, etc.). Examples of apps/additional options:
  • “What kind of pet should I get?”
  • “What kind of animal is in me?”
  • “Mobi-personal jewelry designer”
  • “Mobi-personal stylist”
  • “Mobi-personal nutritionist”
  • “A tattoo that no one else has”
  • “Mobi-personal car design”
  • “Mobi-personal home designer”
  • “Mobi-personal landscape designer”
  • “Mobi-witch: predictions”
  • “Mobi-personal psychologist”
  • “Tamagotchi is back”
  • Etc.

BUYING OUT COMPETITORS

Current absence of competition in the market of agencies, websites and mobile dating apps based on scientific developments of the Special Scientific Info-Analytical Laboratory—Catalog of Human Souls will allow for leaving without customers or buying out any dating business after successful launch of HelpMates By Birthright app.

SALES OF ADDITIONAL GOODS & SERVICES

After the release of the app with all 5 types of partnerships (Second Half, SoulMates, Love Buzz, Worshiper and Motivator), it is possible to sell goods and services (including consulting of any kind) of the Special Scientific Info-Analytical Laboratory—Catalog of Human Souls and Human Population Academy (see APPENDICES), for ex., within the HelpMates By Birthright app or other owned or not mobile apps, etc.

For ex.: Within HelpMates By Birthright app products are offered in the form of intellectual products of the Special Scientific Info-Analytical Laboratory—Catalog of Human Souls: materials from the Catalog Human Population in the form of images and descriptions of programs and manipulation modes of HelpMates By Birthright app users and people they are interest in. Thus, users of the app will have access to recipes on of how to communicate with/successfully contact/ manipulate their partner/partners (see APPENDICES -> ABOUT THE SPECIAL SCIENTIFIC INFO-ANALYTICAL LABORATORY—CATALOG OF HUMAN SOULS). A list of possible goods and services can be found at https://www.humanpopulationacademy.org/pricing/.

MONETIZATION OF HELPMATES BY BIRTHRIGHT APP’S DATABASE & BIG DATA  

Gathering of customer database provides great prospects in terms of further business development, including in other projects related to sorting databases in general and sorting Big Data in particular, on the basis of scientific developments of the Special Scientific Info-Analytical Laboratory—Catalog of Human Souls (see APPENDICES -> PRACTICALLY APPLICABLE SCIENTIFIC DEVELOPMENTS).

COPIES OF CONTRACTS AND OTHER DOCUMENTS

NON-DISCLOSURE AGREEMENTS

CONTRACTS

DOCUMENTS RELATED TO REGISTRATION OF A COMPANY

ABOUT THE SPECIAL SCIENTIFIC INFO-ANALYTICAL LABORATORY—CATALOG OF HUMAN SOULS

The Special Scientific Info-Analytical Laboratory—Catalog of Human Souls (CHS) was founded by an independent researcher Andrey Davydov and is a partner with the Human Population Academy (founded by Kate Bazilevsky). The laboratory is engaged in research and decryption of the ancient Chinese monument Shan Hai Jing, as well as other ancient texts, on the basis of which the Catalog of Human Population is created. Also, during the study of Shan Hai Jing, Andrey Davydov discovered specific interactions between representatives of the Homo sapiens population, which formed the basis of the HelpMates By Birthright project.

Several discoveries have been made as a result of fundamental scientific research led by the Special Scientific Info-Analytical Laboratory (initially it was called SNIAL Totems and was registered in the Russian Federation, and after 2011 it was registered in the USA as Catalog of Human Souls) since the 80s of the 20^th century. The main discovery was that the biological type Homo sapiens is by nature divided into 293 endemic subtypes.

This discovery was made by the research supervisor of the lab, an independent researcher Andrey Davydov on the basis of that he uncovered in Shan Hai Jing (Catalog of Mountains and Seas – an ancient Chinese literary monument, which according to some researchers appeared in the 23^rd century BC) very detailed descriptions of each of these 293 subtypes, as well as a lot of other information about how psychophysiology of Homo sapiens is arranged and functions (for ex., very detailed descriptions of the natural manipulation modes of Homo sapiens, which are also endemic for each of the 293 subtypes).

Based on discoveries indicated above, it was concluded that Homo sapiens are bio-robots, and Shan Hai Jing is the Catalog of Human Population in view of that this source contains descriptions of each person’s innate “software” at the genetic level. The conclusion that Homo sapiens are naturally arranged as bio-robots (that is, living machines, whose life and activities are determined by the work of programs) does not contradict the already known laws of nature. As it is known, the genetic apparatus of all living organisms on this planet works on a common principle; therefore, Homo sapiens a priori cannot be anything else but a bio-robot because all other natural objects of planet Earth are bio-robots by their arrangement.

The proof of that these conclusions (that Homo sapiens are bio-robots and Shan Hai Jing is the Catalog of Human Population) are correct is the ability to 100% uncover contents of the unconscious sphere (the unconscious = soul = psyche = program) of any person of interest using the special decryption technology of Shan Hai Jing created by Andrey Davydov in the 80s-90s of the 20^th century. It has been tested on over 3,000 people for more than 20 years and is still being used on practice in various fields, such as psychological testing and counseling, psychotherapy, politics, work done by law enforcement agencies and special services, etc.

This technology is not based on any existing domestic or foreign research, methods or theoretical concepts, in view of which, on its basis a new scientific direction called Non-Traditional Psychoanalysis was factually founded in 2005. The founders of Non-Traditional Psychoanalysis are Andrey Davydov and Olga Skorbatyuk, who are the main developers of research project titled the Catalog of Human Population.

The abovementioned technology – created on the basis of discoveries of that Homo sapiens are bio-robots and Shan Hai Jing is the Catalog of Human Population – allows Shan Hai Jing researchers to uncover the psychophysiological structure of Homo sapiens fully and thoroughly and obtain from it detailed recipes for manipulating human resource of any scale for any purpose.

Andrey Davydov also discovered that abovementioned 293 subtypes of the biological type are distributed in the annual cycle of 365 + 1 days according to the phenological principle. This allows finding in Shan Hai Jing descriptions of a representative/representatives of one or another subtype of Homo sapiens according to date of birth in month/day/year format (information about the year is crucial, but it matters only weather the year is leap or common).

In Shan Hai Jing description of each of the 293 subtypes includes descriptions of 4 parts of the innate (meaning, embedded at the deepest levels: at the unconscious/genetic level) psychophysiological structure of any representative of Homo sapiens: an individual program, suppressing manipulation mode, balancing manipulation mode and stimulating manipulation mode. These 4 blocks of information embedded in the unconscious of Homo sapiens in the form of natural “programs” determine the life of any person from A to Z because they are programs embedded in him/her from birth at the genetic level (principle).

In the Catalog of Human Population all information from Shan Hai Jing about each one of the 293 subtypes of Homo sapiens is presented in a breakdown by 6 factors: intellectual, physical, nutritional, emotional, sexual and environmental. The author of this kind of systematization of information and descriptions of structure and functioning of psychophysiology of Homo sapiens is also Andrey Davydov.

Links:

• – Short (demo) versions of decryptions of innate structures of Homo sapiens: https://www.humanpopulationacademy.org/human-programs-demo/.
• – Publications (including series titled Catalog of Human Population: Software of Soul of Men/Women Born On <Date> in 218 books): https://www.humanpopulationacademy.org/publications/.
• – Additional information: https://www.humanpopulationacademy.org/.

PRACTICALLY APPLICABLE SCIENTIFIC DEVELOPMENTS

Note: The technology, on the basis of which researchers at the Special Scientific Info-Analytical Laboratory—Catalog of Human Souls created the compatibility algorithm for HelpMates By Birthright app does not have any relation to astrology. Date of birth as a criterion was chosen due to that in nature there are phenological cycles, according to which (as biologists found out) all natural forms of life on earth (including Homo sapiens) appear and function. The lab’s researchers cannot say anything about how relevant astrologers’ conclusions about the influence of celestial bodies on humans are, as they are not experts in this field, but while conducting research on how human psyche works they obtained 100% evidence of connection between innate psychical structures and phenological natural cycles. Scientific research conducted in Russian academic institutions for over 20 years and on over 3,000 people confirmed this. Therefore, scientists simplified the scheme for creating an algorithm for HelpMates By Birthright app and other projects (Big Data Sorting & Analysis, etc.) by breaking it down into 365 days of the annual cycle.

In line with the HelpMates By Birthright project, employees of the Special Scientific Info-Analytical Laboratory—Catalog of Human Souls can also provide other innovative developments that allow targeted advertising based on individual approach to each user within HelpMates By Birthright app and/or other applications (see FINANCIAL PLAN -> MONETIZATION). The main benefit of the use of such developments is additional profits. However, such research developments will require additional time and additional financial resources for developers.

Among other things, these and other scientific research developments of the laboratory can lead to a breakthrough in business in general and in marketing in particular.

Why? The concept of that the genetic apparatus consists only of chemicals has long been outdated. For ex., wave genetics, the author of which is Peter Gariaev, testifies: a gene is not only a cell, but also a physical field, energy-informational. Peter Gariaev claims that human DNA perceives human speech. However, our long-term research shows that it is not about words. According to research carried out by Andrey Davydov, it is an Image (not a word) that is the architect of all things. It is specifically an image that has a direct effect on DNA of all living organisms. A cell is only a soldier that unquestioningly carries out orders of the image-general. Perhaps this is why nature made an image the language of “software” of all animate and inanimate natural objects on planet Earth, including Homo sapiens.

Research and scientific discoveries of the laboratory clearly show that an image is not only the basis of existence of anything/anyone, but is also the basis for manipulation. However, this reference is not to artificial images (which more or less the only one being used in marketing and advertising), but natural; and, most importantly, a personified image, meaning that it directly relates to the subject of transmission/manipulation. This kind of information (about natural images as the language of “software” of Homo sapiens) is available only in Shan Hai Jing as the Catalog of Human Population and at the CHS laboratory.

Consequently, the search by marketers for a single “cherished button,” by clicking on which one can force any Homo sapiens to do what the manipulator wants — a priori will never be crowned with success. At least because 293 subtypes of Homo sapiens exist in nature and each has its own ideological, philosophical, moral, ethical and psychophysiological base “installed” at the genetic level. And, this means that each also has natural (subtype) needs, preferences, strengths and weaknesses, interests, goals, objectives, and aspirations.

It is impossible to change this base in the form of a natural program (program = psyche = soul). It can only be broken and the resource lost. This is observable everywhere in our civilization, in which on average human life lasts a maximum of 60-80 years, while physiologists discovered a long time ago that the body of Homo sapiens is designed to last for at least 3-4 centuries of normal, healthy functioning.

Moreover, even within one of the 293 subtypes, there are a number of such “management buttons,” and not just one; and, these “buttons” should be pressed all at once, simultaneously.

However, without complete and detailed cataloging of the human population it is impossible to uncover these natural/innate “control buttons.” (No wonder that the cataloging of animals, plants and other natural objects has long been made.) This is impossible even with a mega-huge, ideally analyzed database. However, today there is no need to try to catalog humanity since the Catalog of Human Population already exists for many centuries, and the CHS laboratory has access to it.

To solve the main problems of business, marketing, advertising (meaning, to turn Homo sapiens into ideal consumers and ideal resources) clear criteria are needed. However, these criteria are provided only by the Catalog of Human Population because Shan Hai Jing as the Catalog of Human Population contains information about the natural, biological needs of Homo sapiens, which many times exceed the natural needs of a person known to psychologists and physiologists (food, sleep, etc.). And, these natural/innate needs described in the Catalog of Human Population are the “remote control” to Homo sapiens. Consequently, the use of information from the Catalog of Human Population not only significantly reduces financial injections of state, political, economic organizations (which have to spend huge amounts of money on research, advertising and marketing), but is also more efficient. Long-term studies carried out by the CHS laboratory have shown that evocation of necessary thoughts/emotions/psychophysiological states and actions caused by them on the part of consumers/electorate is achieved much easier and more efficiently with the help of the Catalog of Human Population.