Why is the matching technology called Birds of a Feather and what does this title mean?

The technology behind Helpmates by Birthright personal and business dating service was titled Birds of a Feather because the proverb “Birds of a Feather Flock Together” perfectly reflects the principle, based on which the algorithm works. The principle is purely natural: animals, birds, reptiles, amphibians, insects, etc. create pairs and breed only with representatives of their subspecies. For ex., parrots such as cockatiels and budgies will not reproduce even though they are both parrots. The same goes for eagles and sparrows, or crows and chickadees despite the fact that they are all birds. In the wild they will not breed, and that is normal. An exception to the rule is hybrids, such as hybrids of horses and zebras, zebras and donkeys, jaguars and leopards, lions and tigers, polar and brown bears, etc. However, firstly, hybrids are creations made by human hands* not nature, and essentially they are mutants. Secondly, even hybrids are made only within genetically close animals/plants. An analogous principle is behind the Birds of a Feather technology for selecting partners: matching occurs solely on the basis of deeply implanted genetic structures given from birth by Mother Nature itself. (For the sake of simplicity of perception, these genetic structures were called by the word ‘subtype’.) With the help of this matching technology, we propose to stop creating initially unnatural and doomed to fall apart** unions created based on the principle of “a mix of a bulldog with a rhino,” and switch to creating relationships initially harmonious by nature.

* The possibility of artificially producing hybrids was first suggested by the German scientist Rudolf Jakob Camerarius in 1694. The first artificial hybridization was carried out by the English gardener Thomas Fairchild in 1717 by crossing different types of carnations.

** Official statistics indicate that about 60-70 percent of marriages end in divorces, to which it is also possible to add unaccounted number of breakups in unregistered relationships, as well as the percentage of families and people living in open relationships, who are unhappy in their unions.